Connected Interactive - Website Design & Development
- Year 2018
Connected Interactive is a programmatic and performance advertising in Vancouver, BC. Leveraging deep knowledge around data and partnerships with Mastercard and Environics to drive performance and scale.I am responsible for developing and updating the company's branding by setting a goal and searching for the main values of the company.
Problem: The information architecture of the previous website were disorganized. There was no definite set goals and direction for the navigation, content, and definition of each solution. Contents and pages on the website wereadded as the company grows new solutions, however, they were not categorically organized. The graphics for the website where not unified.
Directing specific categories for our solutions where the general problem of our website. We had to check our pre-existing solutions and where the company is heading towards. Instead of grouping everything into one Solutions - we decided to organize them into four for the navigation: Advertisers, Publishers, Data and Technology. I was able to set where the features of our platform would go and also simplify each features for each solutions including non-platform services.
Before choosing a specific wordpress theme, I created wireframe for each pages for our solutions. This way I have established the plan and hierarchy of each segments within a page. Ones I have established the structure of the website, I have decided to choose a wordpress theme close to my visual plans.